The full picture is on LinkedIn →

How creativity led me into tech → The Invisible Bridge

I'm Filipa Pereira, and this is my story. My journey began in design, later strengthened by a Master's degree in Project Management. That combination taught me to bridge creative vision with operational clarity.

From 2008 I led creative projects — exhibitions, events, brand activations, e-commerce and design — for studios, agencies, cultural organisations and global brands.

More and more, those projects lived at the meeting point of people, experiences and digital tools — and I found myself drawn to that intersection.

In 2023, I followed that curiosity into technology, where I now work at a hospitality tech company — connecting clients, teams and technology to turn complexity into clarity.

This is the mindset I bring to everything I do:

People first. I start by listening. Whether it's a brand, a team on site or a client, I try to understand every perspective before turning it into a plan everyone can follow.

One step ahead. Live events taught me that things rarely go as planned. I focus on detail, anticipate risks and, when the unexpected happens, lead the search for solutions — because teams need clarity, not panic.

Open to change. I've moved from design to project management, coordinated field teams on the ground in the middle of a pandemic, and made the leap into technology. Each change taught me to adapt quickly and find my footing in new contexts.

Always learning. From a European internship to a Master's degree completed while working full-time and relocating to a new city, learning has always been part of how I grow — new methodologies, new industries, new tools.

◾ Core skills: Account management, customer success, stakeholder management, cross-functional collaboration, digital transformation, change management.

◾ Methods: Project management (PMI-based and Agile), creative project management, design thinking, design operations, process improvement and automation.

◾ Design & creative: Adobe Creative Suite (Illustrator, Photoshop, InDesign, Premiere), Figma, Canva, CorelDraw / Wix, WordPress, Webflow / AutoCAD, SolidWorks, SketchUp, 3D Studio MAX.

◾ Project & collaboration: Notion, Asana, Trello, Monday, ClickUp, Jira, Airtable, Miro, Slack, Microsoft 365, Microsoft Project, Google Workspace.

◾ CRM & AI: HubSpot, Claude, ChatGPT, Gemini, Copilot, Perplexity, Elicit, Humata.

◾ Languages: Portuguese (native), English (proficient, advanced C1), Spanish, Italian.

Master Project Management from Polytechnic Institute of Porto  (2022 - 2024)

📙Studied: Project Management essentials aligned with PMI® definitions. Time, cost and risk management, stakeholder engagement, and project execution. Gained insights into ethics, leadership, and resource management, and became proficient in project methodologies and Ms Project. | Final grade: 18/20.

Dissertation: “Points to improve the management of creative projects, a method to support their management”
where I developed a framework for managing creative projects: Project's panel.

Degree: Product Design from Polytechnic Institute of Viana Do Castelo  (2004 - 2008)

📙 Studied: Business Design Project | Marketing | Communication and Visual design (Adobe Photoshop, Corel Draw) | Multimedia (Adobe Flash) | Photography | Psychology of perception | Ergonomics | Social and Heritage Studies | Anthropology | History of art, culture and design | Design theory | Engineering materials | Materials and production technologies (prototyping) | Hand draw sketch | Technical sketch, AutoCAD (computer aided design) 2d, 3d, Advanced modelling 3d (Solid Works). | Final grade: 15/20.

Claude 101 from Anthropic (2026) 📙 Artificial Intelligence (AI).

HubSpot Sales Software from HubSpot Academy (2025) 📙 Customer Relationship Management (CRM) | HubSpot.

Agile Foundations [1h35] from LinkedIn Learning (2023) 📙 Agile methodologies | agile project management.

Immersion in Digital Products [6h] from 3PM3  (2023)  📙 Product manager role (hard, soft skills). Work with a case study to solve a problem: CSD (Certainties, Suppositions, and Doubts) Matrix; Mapping client needs; Effort-impact matrix.

Business promotion and social media [150h] from IEFP  (2021) 📙 E-marketing | Digital Marketing | Social Media | Content management | Mobile management.

Design and Cultural Project Management [28h] Suggestus  (2020) 📙 Specificities of cultural and social projects | Conception and design of projects (problem-solving; generation of ideas; context analysis, constraints and assumptions) | Project planning models and methodologies (definition of objectives and goals, KPI’s) | Development, implementation, monitoring and evaluation of projects.

Pedagogical Formation of Teachers / Trainers (CCP) certified trainer (CAP) [94h] from IEFP and MDC. (2020) Analysing training intervention contexts. | Managing diversity in training. |Facilitating pedagogical interaction and group dynamics. | Reporting training outcomes. | Designing evaluation tools and multimedia resources. | Creating training programs and learning activities. | Utilizing collaborative learning platforms.

Footwear Design [Level V - 1407h] from CFPIC  (2016) 📙 History of Fashion | Marketing | Colour Theory | Fashion Trends | Visual communication | Vector drawing (Adobe Illustrator, Photoshop) | Creative process | Project methodology | Commercial law | Industrial costing | Technical English | Technical drawing | CAD (computer aided design) 3d footwear | Final project collection and prototype | internship (shoe factory).

 Footwear Modelling [100h] from CFPIC (2016)  📙 Plan and develop moulds for different models of footwear (technical specifications - quality, productivity, safety). | Footwear manufacturing | Modelling | Typology: (man, lady, child); Formats: boots and ankle boots; tubular construction - sleeve; California construction and Strobel.

People say I'm a creative problem-solver. To me, every challenge is simply where something better begins.