Brand & Experience Strategy for Leisure & Tourism – Mata Santos Evos

INDUSTRY ➡️ Leisure & Tourism

ROLE ➡️ Marketing, Event & Brand Strategy Consultant

PERIOD ➡️ Oct 2019 – Aug 2023

As a consultant for this investment project, I helped shape the brand identity, event strategy and marketing approach for Mata Santos Evos — a new tourism and leisure experience in Portugal's interior region.

🔹 Conducted a cultural and regional analysis to build an authentic brand and event experience.

🔹 Developed the brand and concept strategy around the region's local identity.

🔹 Designed the event planning framework and the venue implementation strategy.

🔹 Created the visual identity and marketing materials included in the official business plan.

This project combined strategic planning with creativity, and contributed to a larger European investment initiative.