Brand Strategy and Process Optimization – Ofícios com História

INDUSTRY ➡️ Cultural Events & Heritage

ROLE ➡️ Project Management Consultant

PERIOD ➡️ Oct 2020 – Jan 2021

During the COVID-19 pandemic, I joined Ofícios com História, a cultural organisation known for historical reenactments and themed events, to help define its path forward. Together with another senior consultant, I led a strategic and operational review, drawing on my experience in creative agencies and process improvement.

🔹 Co-developed a strategic repositioning plan focused on post-pandemic market relevance.

🔹 Optimised internal processes, including project management tools, financial procedures and information flows.

🔹 Designed templates for project proposals, concept presentations and operational documentation.

🔹 Advised on website improvements to match the new brand and service model.

More than a recovery plan, it was a chance to rethink the organisation, so it could move forward with clarity and structure.