Luxury Product Design & Brand Development – Lufie London

INDUSTRY ➡️ Fashion & Luxury Goods

ROLE ➡️ Designer & Brand Consultant

PERIOD ➡️ Feb 2014 – Jul 2019

I was invited to work with Lufie London in the early stages of the brand, after they came across my work with my own accessories label, Mimalho. The brand focused on exotic leather goods, especially crocodile skin craftsmanship.

🔹 Designed Lufie London's first luxury handbag collection, exploring premium materials and timeless shapes.

🔹 Supported the marketing strategy, with a focus on storytelling and high-end positioning.

🔹 Worked with Italian manufacturers to ensure production quality and brand consistency.

🔹 Completed a specialised footwear design course to meet the technical requirements of the first stiletto collection.

This project brought together creative vision and strategic thinking at the very start of a new brand.